New to AI
Start here if you haven't used AI tools much or are still figuring out where they fit.
AI Tools for Ecommerce Teams
What Claude, ChatGPT, and similar tools actually are, why ecommerce teams are using them, and what you can do with one right now. No setup required.
What AI Is Good and Bad at
A plain-language breakdown of where AI tools reliably help ecommerce teams, where they fall short, and how to calibrate your expectations.
Using AI, not yet using skills
You're already in Claude or ChatGPT. These articles help you get more out of it.
Getting Better Results from AI
Why your AI outputs might be underwhelming, and the practical techniques that reliably produce better work without advanced prompting knowledge.
Installing and Using AI Skills
What an AI skill is, how it differs from writing your own prompts, how to install one in Claude, and what to expect when you use it.
Using Advanced Skills
How advanced skills differ from basic ones, how to build your foundation with primitives, and how to save skills to your account.
How to Create a Skill
Two paths to building an AI skill: have the model build it through conversation, or write it by hand. Covers the SKILL.md format, testing, and submitting to SkillShelf.
Ready to try a skill?
Browse the skills library